PROJECT SHOWCASE
BUILDING TRUST THROUGH EXPERT VOICES.
Three strategic brand media assets, supported by social cutdowns, designed to strengthen credibility, authority and consumer trust around Naddict.
EXPERT-LED MEDIA FOR A CONSUMER BRAND.
Naddict operates in a category where credibility matters. Consumers are not simply choosing a product; they are evaluating the thinking, expertise and people behind it.Catanian River Pictures developed three interconnected brand media assets built around expert voices, informed conversation and clear communication.Supported by shorter social cutdowns, the campaign gave Naddict a bank of media designed to introduce the brand, strengthen authority and communicate its proposition across consumer-facing channels.
CAMPAIGN TYPE
EXPERT-LED BRAND MEDIA
STATUS
COMPLETED
CHALLENGE
TRUST HAS TO COME BEFORE CONVERSION.
EXPERT-LED CREDIBILITY
Put knowledgeable voices at the centre of the campaign, giving audiences substance beyond conventional product marketing.
MAKE COMPLEX IDEAS ACCESSIBLE
Turn specialist conversations around longevity, NAD+ and wellbeing into media that a wider consumer audience can engage with.
LONG-FORM TO SHORT-FORM
Build substantial primary assets, then extend them through focused social cutdowns designed for repeated use across digital channels.
BUILD BRAND AUTHORITY
Create a consistent body of expert-led media that helps Naddict present itself with greater confidence, credibility and depth.
01 / EXPERT INTERVIEW
EXPERTISE THAT BUILDS CONFIDENCE.
An expert-led conversation with Dr Kam Aulak exploring relevant themes around NAD+, longevity and cellular health, giving Naddict credible educational media built around specialist perspective.
EXPERT AUTHORITY
CONSUMER EDUCATION
TRUST-BUILDING CONTENT
02 / LONG-FORM CONVERSATION
SPACE FOR THE STORY TO DEVELOP.
A longer-form discussion designed to move beyond short promotional messaging and create room for deeper conversation around the brand, category and ideas surrounding Naddict.
LONG-FORM STORYTELLING
BRAND CONTEXT
DEPTH & CREDIBILITY
03 / BRAND INTERVIEW
PUTTING A HUMAN VOICE BEHIND THE BRAND.
A conversational brand asset helping audiences connect with Naddict through the people and thinking behind the business, adding personality and context to the wider campaign.
HUMAN-LED STORYTELLING
BRAND CONNECTION
CONSUMER TRUST
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